Marketing & Branding Specialist
I'm a South African entrepreneur & Branding Specialist living in Cork, Ireland. I bring fresh brand thinking & killer ideas to organisations hungry for growth...
Co-founder of ChangeAgents - I have a passion for, & track record of, helping businesses move from what is to what's possible.
A skilled designer of ideas, brands, products & new business realities.
Successful experience heading-up marketing for large corporates. In Ireland & South Africa, I've helped startup 5 businesses in the marketing space - with a multi-disciplinary approach that changes the game for our clients.
Brands I've worked on: Lindsay Saker - Audi & Volkswagen, Honda, Imperial Bank, Geodesic Media, The Motor Finance Corporation, Nando's, Leopard Creek, OrangeCircle, Barnstone Capital, The Decision Tree.
Local Brands: Electric, Human+Kind, The Fabulous Fabric Company, AnotherFriend.com, Waterford Stanley, Moriarty's at Gap of Dunloe
My career began with marketing VW & Audi in South Africa in 1993. My boss Bill Lynch (Ernest & Young Global Entrepreneur of the Year 2008) inspired me to dream big, stretch myself, create campaigns & learn from results.
My corporate background involved managing marketing for South Africa's biggest motor dealer network. I also headed-up Marketing & New Product Development for Imperial Bank, a startup.
As founding member & Executive Committee member of Imperial Bank, I launched its vehicle division brand - the Motor Finance Corporation - across South Africa.
I've worked on thousands of above & below-the-line marketing projects, on a national & international scale, across a variety of different industries. Worked with amazing people & created big brands, products & companies.
Since 2000, I've been involved with a number of start-up ventures including :
At D.U.O we helped The Motor Finance Corporation build & position its brand in the fiercely competitive South African vehicle finance market. The marketing & branding strategy helped double its market share & grow its asset value to €5 billion before it was sold to Nedbank in 2010.
In 2008 I moved to Ireland for a bit of an adventure & a better quality of life.
Now my mission is to share the secret sauce of Big Brands with Irish companies serious about marketing. My focus is building more meaningful relationships between business, brands & people - in store, online & in the market place.
Marketing can be a force for good - deliver choices for consumers, a voice for employees & make business much more accountable.
I've been on radio in South Africa & TV in South Africa & Ireland. Have written for newspapers on marketing, branding & innovation.
I'd love to meet you & learn more about your business & find how we can help you achieve extraordinary things.