Stop producing content.
Stop producing more and more stuff...
Let's go back to the core of your brand. Let's produce quality content that's based on your brand. Let's not clutter up the Internet with noise.
Instead - let's produce quality communications that matter to people. That people love. That help people. That serves a purpose we respect.
Because there's too much pointless content. Too many Facebook updates. Too many tweets. Too many You Tube videos.
Because we deserve better.
Because we want better. Because more is not better.
"Stop producing content" was the start of our communication to the 5th Digital Media & Marketing Summit in Croke Park Conference Centre. The conference was organised by the Sunday Business Post.
Jonathan Amm & Paul O'Mahony rehearsed our 20 minute of communications for days. We worked with Mathew Sher to design slides to hook people's imaginations. We cut our presentation down to the core - because we wanted digital marketers in Ireland to serve people better. Stop obsessing with "clicks" - help people care about your business.
We were controversial - and some of the people disliked us.
We don't need everyone to agree with us.
We need to express our view as clearly & attractively as we can. We all deserve to experience clear ideas. We all deserve quality content we can relate to. We all want great storytelling.
People will make up their own mind.
People will decide what side they stand on. The best we can do is be true to ourselves. Be authentic. Be real. Be emotional. Be human.
Challenge the status quo.
What do you think?