The "Wild Atlantic Way" is indeed a magnificent invention. There are 3,180 photos on Instagram.
There are innumerable signs all over the west of Ireland (the photo is the sign).
There are photos on Flickr.
There is a beautiful website: Ireland.com - with fine copywriting like
"A journey of discovery
Experience one of the wildest, most enchanting and culturally rich coastal touring routes in the world. Wherever you travel along the Wild Atlantic Way you’ll find magic, adventure, history and beauty in abundance.
WRITE YOUR OWN STORY
Experience Loop Head, Blaskets View and Skelligs Viewpoint. "
"Explore Ireland's Wild Atlantic Way with Aer Lingus from £29.99 each way"
Irish Country Hotels also advertise
"Wild Altantic Way touring breaks with Irish Country Hotels from £55ppspn"
Even CIE Tours advertise
"Explore the Wild Atlantic Way with CIE Tours with an additional 5% discount"
For people who want to organise meetings in Ireland...
Meet in Ireland advertises too
"Meet in Ireland is the official MICE (meetings, incentives, conference and events) brand and website for the island of Ireland. It comprises three official tourism authorities: Fáilte Ireland, Tourism Ireland and the Northern Ireland Tourist Board.
Working in partnership, these three bodies promote Ireland as a leading conference and meeting destination.
MeetinIreland.com has the information and resources to facilitate and support destination bids and the organising of corporate events in Ireland. It also acts as a portal to find hotels, venues, conference facilities, team building organisers, professional conference organisers (PCOs) and destination management companies (DMCs).
Tourism Ireland is the organisation responsible for marketing the island of Ireland overseas as a holiday destination.
Fáilte Ireland is the national tourism development authority for the Republic of Ireland. FáilteIreland's role is to support the tourism industry and work to sustain Ireland as a high quality and competitive tourism destination.
The Northern Ireland Tourist Board is the official body responsible for the development, promotion and marketing of Northern Ireland."
There are blogposts by David Fallon about the attractions you can find on the Wild Atlantic Way:
"Ireland’s epic west coast is home to the world’s longest coastal road: the Wild Atlantic Way. We sent musicians Solomon Grey to capture the sounds of this journey, and the results are simply… stunning." (please note - the links in this blogpost are broken)
Nine tastes from the Wild Atlantic Way
"From incredible smoked salmon to some of the best cheese in Europe – get set for some top tastes from the Wild Atlantic Way"
How to photograph the Wild Atlantic Way
"John Eagle has been snapping Ireland’s west coast for over 20 years. From lighthouses in storms, to islands under sunset, he knows what works. We asked John for some tips to help get the best results from our images of Europe’s edge, the Wild Atlantic Way..."
Pól Ó Conghaile tried to capture the essence of the Wild Atlantic Way here.
The Irish national tourism development authority, Fáilte Ireland published a Project Update April 2013
The brand proposition:
"The central proposition of the Wild Atlantic Way is a coastal
touring route between Kinsale on the southern end to the
Inishowen Peninsula on the northern end. The Wild Atlantic
Way proposition offers prospective visitors opportunities
to discover an intriguing convergence of land and sea
along 2,500kms of magnificent West of Ireland coastline.
The longest defined coastal drive in the world, its wild and
rugged natural beauty, unique ancient heritage, defiant
settlements, creative locals and unique array of cultural
events promise the visitor the journey of a lifetime. "
Natural, surprising, challenging, vibrant, authentic, caring.
Rugged, unspoilt, intriguing, challenging, adventurous, resilient, independent"
On , Fáilte Ireland blog reported it was complete : Minister Michael Ring officially launched the Wild Atlantic Way.
"The Wild Atlantic Way is set to be Ireland's first long-distance touring route, stretching along the Atlantic coast from Donegal to West Cork.
What is the aim of the project?
The overall aim of the project is to develop a long-distance touring route that will achieve greater visibility for the west coast of Ireland in overseas tourist markets."
There's a Wikipedia entry for Wild Atlantic Way
There is even an unofficial Twitter account:
"Independent guide to the culture, heritage, music, food and people of the west of Ireland along this iconic drive. Not affiliated with Failte Ireland."
To date, there are 1554 photos & videos, 4,199 tweets & 8,161 followers.
#WildAtlanticWay is indeed a magnificent invention.
Huge potential for all sorts of purposes.
It's also a longterm investment in digital tourism. More people will visit the Wild Atlantic Way digitally than in their cars.
WAW - is WOW - provided we make it so.
Because the potential of WAW is there for us to realise.
We digital people can have a lot of fun around the Wild Atlantic Way - over the next 20 plus years.
Imagine virtual reality - immersive experiences.
The future of the #WildAtlanticWay is a giant adventure that's only recently begun.