My father always said "Be true to yourself". All the great sages say "Know thyself". "Be yourself."
No one says "Copy others - do what they do - believe what they believe. Don't stick your head above the parapet. Conform. Comply. Fit it. Be one of the crowd."
But still social life seems to pressurise us in the other direction.
There's a pull towards following the leader. Not being the odd one out. Not being the "black sheep of the family".
It's good to have the courage of your convictions. It's superb to feel strong enough to be different + proud of your difference. Respect others for their differences. Love your own.
Here's a supporter for you.
A modern sage (he'll kill me for calling him that). A guy who's written a book - so you have help to be different & strong.
In business & life. In live & business. "The Freaks Shall Inherit The Earth."
Quotations I love from Chris Brogan...
How can I do business my way and be successful, when the way I think and the goals I have aren’t in line with conventional thinking?
In the old days, you had to conform. Now, you only need consider your choices and choose the options that feel most right to you.
Yet we tend to create complexities that try to smother that sense of belonging, or we attempt to be all things to everyone. And all that does is to make us lose our powerful edge. When you make it your business to ﬁnd the people who are the same kind of freak as you, you’ll proﬁt from serving that community in some form or fashion.
It takes a special individual to understand business yet retain a wild, creative mind. You have to understand how to create value that someone wants to pay for, yet try never to “settle” for something less than what you know to be what you want and can do and feel passionate about making happen.
You must do what it takes to do business, but you must also stay true to your vision and not land in the realm of settling.
Yes, we all have to do something to make money—and have some kind of relationship with an advertiser or sponsor or partner to make our media business viable. But the goal for my business is to attract the community of people who see themselves as important and valuable to me. I then concentrate on nurturing that relationship with them so that they trust that the kinds of people I choose to partner with and take on as advertisers are people they might also come to appreciate. That’s the freak’s method of building a media business.
I challenge you to do something right now. Take a moment and a piece of paper and write out what your business model really is; that is, try to remove all the buzzwords and just focus clearly on what you do and who buys it. See if what you’ve written makes sense to you. Hint: If your business seems more complex than it should be, you can do better. Simplify it more.
But the more we try something, the more we learn about what not to do and what works well enough for us. The more we practice, the more we’ll understand when someone gives us tips or pointers. Without practice, how will we get to better understand what we don’t do well, what we don’t know, and where we can ﬁnd our next opportunity to improve?
My personal deﬁnition of success is this: being able to say yes to what I want to do and say no to what I don’t.
So keep an open mind about what you want, what is possible, and which path to take to get there. Opportunities may arise where you least expect them, and the path may be different from the one you charted, but the outcome might be better than you ever expected.
I’m not in favor of having “fall backs.” If you make your move and nothing happens, can you make a different move from a different angle and still try to make it work?
a really important part of freak-minded business: if you’re going to be weird and “out there” but you want to run a successful business, you need a way to signal your “tribe” that they belong, that you have something for them—that you understand them.
You will not inherit the earth, nor you will be successful at most anything, if you can’t ﬁgure out and master time. Not manage it. Managing is something miserable that people do when mastery isn’t possible. Master it. Own it. Make time your big brother.
I love telling people I’m not busy. They often think I’m joking. I often am not.
The smartest people I know are ignorant. They shrug and smile and dig into what needs ﬁguring out. They say “I have no idea” as fast as they can. And then they set out to learn.
Curiosity fuels passion like you wouldn’t believe. It allows your mind to see things from different angles. And the very best news is this: your brain gets a workout whether or not you are learning about something that relates to your business.
Study something far aﬁeld of what everyone else in your business ﬁnds interesting.
Avoid doing what the guy beside you is doing. As a freak, this shouldn’t be too difﬁcult for you. But don’t ever think you have to do something just because someone else is doing it—or because everyone else is doing it.
This entire book is worthless, if you don’t take action… The biggest difference between you and others who will just accept what life and work brings them is that you’ve chosen to take action.
The big opportunity for you is to do something based on ideas that came while reading this book, and through the rest of your experiences.
Where do you start? Anywhere. That’s the deal. It’s better to start somewhere than wait around for the chance of doing everything in order. Obstacles are just an opportunity to get you to start something.
This is your moment. Draw up your plans, simple ones, and go for after them. Take your shot. And if it doesn’t work, take another, and another, and win.
See? This is the method, the mindset, and the way. Or it’s one way, a way that has served other misﬁts and freaks and nonstandard humans who have gone on to live life and do business on their own terms. Are you ready to join them?
One last note: If ever you want to reach me, drop me an e-mail: email@example.com. I’m always happy to talk with people who have questions or who want to take action on what they have learned in this book.