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We're passionate about helping clients. Together we build strong brands - authentic, human, drop-dead loveable, profitable & valuable.

Our business is Making Marketing Meaningful for your customers, staff & potential customers.

Big Ideas & Big Ideals turn heads, win hearts & change the game for your business.

We help you get your story straight  – from scratch or from where it is now.  We get right into the heart of the business - your ambitions, balance sheet, values, identity, name, appearance, behaviour… customers & competition. 

In a world where people are more & more suspicious of marketeers - "more meaningful marketing" = marketing that works + marketing that people love.

Building a Brand

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ChangeAgents Radio 

Besides having great faces for radio, we love sharing our ideas & thinking on all things branding & marketing. Listen to our latest below.

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Has McDonald's finally turned The Corner?
Has McDonald's finally turned The Corner?

The first McDonald's opened it's doors on Grafton Street in Dublin in 1977. This global brand created and pioneered the concept we all now know as 'Fast Food' ... changing the convenience food industry forever.

On the road with Instagram 

The Colour of Money Love the authentic #Irish feel and #design simplicity of this old Irish money. The Irish punt IR£ was introduced in 1938 after the formation of the #IrishFreeState in 1922. The original pound was legally required to have the same weight & fineness as gold..pegging it 1:1 with #Sterling. The Irish Pound was finally replaced by the #Euro in 1999 which then came into circulation in 2002.
The Colour of Money Love the authentic #Irish feel and #design simplicity of this old Irish money. The Irish punt IR£ was introduced in 1938 after the formation of the #IrishFreeState in 1922. The original pound was legally required to have the same weight & fineness as gold..pegging it 1:1 with #Sterling. The Irish Pound was finally replaced by the #Euro in 1999 which then came into circulation in 2002.
Some #brands are bland, but others are BOLD Great to see @jamesonwhiskey taking some risks with their new #packaging #design Reminds me of a discussion once upon a time with @omaniblog - is BOLD too bold a name for an #Irish agency?
Some #brands are bland, but others are BOLD Great to see @jamesonwhiskey taking some risks with their new #packaging #design Reminds me of a discussion once upon a time with @omaniblog - is BOLD too bold a name for an #Irish agency?
The land of dykes, tulips, clogs & cheese...in no particular order. After the creative chaos of #Africa its always rather alien landing in #schipolairport #amsterdam... Everything suddenly becomes very structured & organised. People are smartly dressed..almost like automatons...there doesn't seem to be much humour or nuance. We are entering a space where civility seems wrapped up beneath a veneer of carefully coiffed #brands You have to wonder what's real & what's really going on beneath the surface.. Everything works ..but with that efficiency I get a sense of a rather rigid, functional & soulless society. Boarding the @aerlingus jet for #Cork & being genuinely welcomed by human #Irish crew creates a definite sense of relief and comfort. It's made me realise I'm a lot more Irish than Dutch.
The land of dykes, tulips, clogs & cheese...in no particular order. After the creative chaos of #Africa its always rather alien landing in #schipolairport #amsterdam... Everything suddenly becomes very structured & organised. People are smartly dressed..almost like automatons...there doesn't seem to be much humour or nuance. We are entering a space where civility seems wrapped up beneath a veneer of carefully coiffed #brands You have to wonder what's real & what's really going on beneath the surface.. Everything works ..but with that efficiency I get a sense of a rather rigid, functional & soulless society. Boarding the @aerlingus jet for #Cork & being genuinely welcomed by human #Irish crew creates a definite sense of relief and comfort. It's made me realise I'm a lot more Irish than Dutch.
All great brands tap into our emotions. By design they create emotional touchpoints, building a connected experience that transcends the physical product itself. After all most if not all of our decisions are emotionally driven - we buy on emotion then justify with facts. This isn't something you'll find in a text book. To achieve it you need to be clear about what the brand stands for, have insight & empathy for the user and then add oodles of creativity to excite & delight your customers...and get them talking & telling others about your brand...just as we're doing here ;-) #johnnywalker gets this & executes it flawlessly #schipolairport #amsterdam #keepwalking It requires imagination but also budget ...so the challenge for smaller #brands is how to create within constraints & develop a Big Idea that captures attention but also hearts & minds. #brands #custexp #creativity #design #empathy #startups
All great brands tap into our emotions. By design they create emotional touchpoints, building a connected experience that transcends the physical product itself. After all most if not all of our decisions are emotionally driven - we buy on emotion then justify with facts. This isn't something you'll find in a text book. To achieve it you need to be clear about what the brand stands for, have insight & empathy for the user and then add oodles of creativity to excite & delight your customers...and get them talking & telling others about your brand...just as we're doing here ;-) #johnnywalker gets this & executes it flawlessly #schipolairport #amsterdam #keepwalking It requires imagination but also budget ...so the challenge for smaller #brands is how to create within constraints & develop a Big Idea that captures attention but also hearts & minds. #brands #custexp #creativity #design #empathy #startups
Turtle Vs Dolphin The 1st #PADI #seikodiver #turtle 🐢 in @seikoireland 🇮🇪#srpa21 on vacation in sunny #SouthAfrica 🇿🇦 watching #dolphins 🐬at #ushakamarineworld #durban 🌴🏄😄 #6309 #Padi #Prospex #seiko #seikoturtle #seikopadi @seikowatchusa
Turtle Vs Dolphin The 1st #PADI #seikodiver #turtle 🐢 in @seikoireland 🇮🇪#srpa21 on vacation in sunny #SouthAfrica 🇿🇦 watching #dolphins 🐬at #ushakamarineworld #durban 🌴🏄😄 #6309 #Padi #Prospex #seiko #seikoturtle #seikopadi @seikowatchusa
Wonderful wildlife experience visiting @lionandsafaripark near #hartebeespoort Dam cc @fotawildlife #custexp
Wonderful wildlife experience visiting @lionandsafaripark near #hartebeespoort Dam cc @fotawildlife #custexp
Out of Africa - beautiful #african #beadwork always colourful, vibrant & energising #Rosebank #artsandcrafts Market #johannesburg
Out of Africa - beautiful #african #beadwork always colourful, vibrant & energising #Rosebank #artsandcrafts Market #johannesburg
Orange is the New Black - @mamukko meets @mangoairlinessa Both #brands are big into #orange -big, bold, bright, bodacious... Great to have a piece of #Kinsale travelling with me as we fly to #johannesburg #jozi #Mamukko makes the perfect laptop and / or travel bag..big enough to carry everything & small enough not to have to store in overhead compartments 👌🏻😄
Orange is the New Black - @mamukko meets @mangoairlinessa Both #brands are big into #orange -big, bold, bright, bodacious... Great to have a piece of #Kinsale travelling with me as we fly to #johannesburg #jozi #Mamukko makes the perfect laptop and / or travel bag..big enough to carry everything & small enough not to have to store in overhead compartments 👌🏻😄
The Colour of Money Love the authentic #Irish feel and #design simplicity of this old Irish money. The Irish punt IR£ was introduced in 1938 after the formation of the #IrishFreeState in 1922. The original pound was legally required to have the same weight & fineness as gold..pegging it 1:1 with #Sterling. The Irish Pound was finally replaced by the #Euro in 1999 which then came into circulation in 2002. Some #brands are bland, but others are BOLD Great to see @jamesonwhiskey taking some risks with their new #packaging #design Reminds me of a discussion once upon a time with @omaniblog - is BOLD too bold a name for an #Irish agency? The land of dykes, tulips, clogs & cheese...in no particular order. After the creative chaos of #Africa its always rather alien landing in #schipolairport #amsterdam... Everything suddenly becomes very structured & organised. People are smartly dressed..almost like automatons...there doesn't seem to be much humour or nuance. We are entering a space where civility seems wrapped up beneath a veneer of carefully coiffed #brands You have to wonder what's real & what's really going on beneath the surface.. Everything works ..but with that efficiency I get a sense of a rather rigid, functional & soulless society. Boarding the @aerlingus jet for #Cork & being genuinely welcomed by human #Irish crew creates a definite sense of relief and comfort. It's made me realise I'm a lot more Irish than Dutch. All great brands tap into our emotions. By design they create emotional touchpoints, building a connected experience that transcends the physical product itself. After all most if not all of our decisions are emotionally driven - we buy on emotion then justify with facts. This isn't something you'll find in a text book. To achieve it you need to be clear about what the brand stands for, have insight & empathy for the user and then add oodles of creativity to excite & delight your customers...and get them talking & telling others about your brand...just as we're doing here ;-) #johnnywalker gets this & executes it flawlessly #schipolairport #amsterdam #keepwalking It requires imagination but also budget ...so the challenge for smaller #brands is how to create within constraints & develop a Big Idea that captures attention but also hearts & minds. #brands #custexp #creativity #design #empathy #startups Turtle Vs Dolphin The 1st #PADI #seikodiver #turtle 🐢 in @seikoireland 🇮🇪#srpa21 on vacation in sunny #SouthAfrica 🇿🇦 watching #dolphins 🐬at #ushakamarineworld #durban 🌴🏄😄 #6309 #Padi #Prospex #seiko #seikoturtle #seikopadi @seikowatchusa Wonderful wildlife experience visiting @lionandsafaripark near #hartebeespoort Dam cc @fotawildlife #custexp Out of Africa - beautiful #african #beadwork always colourful, vibrant & energising #Rosebank #artsandcrafts Market #johannesburg Orange is the New Black - @mamukko meets @mangoairlinessa Both #brands are big into #orange -big, bold, bright, bodacious... Great to have a piece of #Kinsale travelling with me as we fly to #johannesburg #jozi #Mamukko makes the perfect laptop and / or travel bag..big enough to carry everything & small enough not to have to store in overhead compartments 👌🏻😄

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